Purple shampoo is an absolute saviour for blonde haired people to neutralise unwanted yellow brassiness from their hair. It works on both natural blonde and bottle blonde hair. Silver, grey and white haired people can also benefit from using a purple shampoo to achieve their desired silver, grey or white tone of hair. Choosing the best purple shampoo Australia wide for your hair can be a bit confusing however.
To help you choose the best purple toning shampoo for your specific needs and wants, whether this be the best purple shampoo for blonde hair or the best purple shampoo for grey hair, the best affordable purple shampoo, the best cruelty free purple shampoo or the best vegan purple shampoo the Fabulous and Fun Life team have done the research and trialled countless purple shampoos for you coming up with the following list of best purple shampoos Australia wide.
We have also documented everything you need to know about purple shampoo covering exactly what is purple shampoo, why use purple shampoo, how to use purple shampoo and how often you should use purple shampoo.
- 1 Best Purple Shampoo Australia 2023 Comparison Table
- 2 Best Purple Shampoo Reviews
- 2.1 Kerastase Blond Absolu Purple Shampoo – Best Purple Shampoo Australia
- 2.2 Olaplex No.4P Blonde Enhancer Toner Shampoo – Best Purple Shampoo For Grey Hair / Best Vegan Purple Shampoo
- 2.3 Fudge Clean Blonde Violet Toning Shampoo – Best Cheap Purple Shampoo Australia
- 2.4 Kevin Murphy Blonde. Angel. Wash – Best Cruelty Free Purple Shampoo
- 2.5 Moroccanoil Blonde Perfecting Purple Shampoo
- 3 What Is Purple Shampoo?
- 4 What Does Purple Shampoo Do?
- 5 What Causes Brassiness in Blonde Hair?
- 6 How Does Purple Shampoo Work?
- 7 How To Use Purple Shampoo
- 8 How Often Should You Use Purple Shampoo?
Best Purple Shampoo Australia 2023 Comparison Table
|PURPLE SHAMPOO||IMAGE||BEST FOR||SIZE||FEATURES||PRICE|
Blond Absolu Bain
|Overall Best Purple |
|250ml||Added Key |
|See Oz Hair |
No. 4P Blonde
|Best Purple Shampoo |
For Grey Hair
|250ml||Enriched with Bond |
|See LookFantastic |
Clean Blonde Violet
|Best Cheap Purple|
|See Oz Hair |
Blonde. Angel. Wash
|Best Cruelty Free|
|See Oz Hair |
|200ml||Added Key |
|See Sephora |
Best Purple Shampoo Reviews
Kerastase Blond Absolu Purple Shampoo – Best Purple Shampoo Australia
Kerastase Blond Absolu Bain Ultra-Violet Shampoo is one of the best purple shampoos Australian wide. It has an iridescent purple formula with super concentrated pigments that instantly neutralise unwanted brassiness in blonde and grey hair.
But it is the additional key hydrating ingredients in this Kerastase purple shampoo that sets it apart from other purple shampoos and wins our vote as the best purple shampoo for blondes and the overall best purple shampoo Australia wide.
This Kerastase Ultra-Violet shampoo is enriched with hyaluronic acid which results in intense hydration of your hair, repairing hair fibres from the inside out to strengthen each strand and prevent future breakages.
It also contains Edelweiss flower to calm and soften your hair fibres. It is these added key ingredients that make this the best purple shampoo for bleached hair and coloured blonde hair helping to restore it to optimal health and shine.
After using this Kerastase toning shampoo just once the brassiness in my hair was instantly gone and my blonde highlights were beautifully illuminated. My hair looked healthy and glossy.
This Kerastase shampooissuitableforallshadesof blonde, whiteandgreyhair.
The only downside to this Kerastase purple shampoo is its relatively high cost but considering how effective it is in neutralising brassiness as well as its added benefits of nourishing your hair, restoring its shine and softness and how long a bottle of this lasts for we believe it is well worth the cost if you are wanting your blonde or grey hair looking its best in between visits to your hairdresser.
Olaplex No.4P Blonde Enhancer Toner Shampoo – Best Purple Shampoo For Grey Hair / Best Vegan Purple Shampoo
Olaplex is an iconic haircare brand for very good reason and their Olaplex No.4P Blonde Enhancer Toning Shampoo is absolutely exceptional. It works effectively at removing all brassiness on natural blonde, salon blonde, grey, white or balayaged hair on your first wash while also being formulated to brighten and restore colour, and nourish your hair.
My mum could not believe how much healthier and more vibrant her grey hair looked after using this Olaplex toning shampoo for the first time.
An additional key ingredient in this Olaplex purple shampoo is the Olaplex famous bond-restoring ingredient that strengthens hair and results in significantly healthier and stronger hair.
As if the above wasn’t enough, this Olaplex No.4P Blonde Enhancer Toning Shampoo is sulfate free, paraben free, cruelty free and vegan.
Based on all the above as well as how surprisingly hydrating this toning shampoo is we’ve rated it as the best purple shampoo for grey hair and also the best vegan purple shampoo.
Fudge Clean Blonde Violet Toning Shampoo – Best Cheap Purple Shampoo Australia
This Fudge purple shampoo is the best cheap purple shampoo Australia wide that we found. A lot of purple shampoos are quite expensive so we were excited to find this affordable purple shampoo that is effective in balancing out the brassiness to restore the blonde colour you are wanting. It is the best value purple shampoo Australia wide.
Fudge Clean Blonde Violet Shampoo is one of the original purple shampoos and has stood the test of time for good reason. It restores your blonde hair to look as if you’ve just walked out of your hair salon. It also provides the added benefit of coating your hair strands with a protective shield of natural proteins to build a barrier against UV damage.
Kevin Murphy Blonde. Angel. Wash – Best Cruelty Free Purple Shampoo
Kevin Murphy Blonde. Angel. Wash purple shampoo is cruelty, sulfate and paraben free. It is perfect for those with blonde or grey hair that are wanting a gentle and more natural formula to tone and enhance their hair, removing any brassiness from it.
The luxe formula of this best cruelty free purple shampoo is infused with lavender which acts to soothe the scalp and hair. For this reason it is also the best violet shampoo for people with an easily irritated scalp.
This purple toning shampoo is also great for people with dulled hair as it contains optical brighteners to restore shine to the hair and brighten blondes and greys.
Kevin Murphy Blonde. Angel. Wash is also very hydrating, protecting and injecting much needed moisture into bleached hair and dyed hair. This top purple shampoo has the power to breathe life back into your hair and is one of my favourites.
Moroccanoil Blonde Perfecting Purple Shampoo
I’m a huge fan of Moroccanoil hair care products and their Moroccanoil Blonde Perfecting Purple Shampoo is no exception.
This Moroccanoil Purple Shampoo is a tone correcting shampoo that gently cleanses the hair while the violet pigments neutralise any brassy yellow or orange hues in your hair restoring it to a vibrant blonde or brightened grey colour. This purple shampoo also enhances the depth and dimension of your blonde colour and revives blonde highlights.
I saw visible improvements in my hair tone with just one use.
I love that this Moroccanoil purple shampoo is enhanced with argan oil resulting in nourished and healthy hair with a beautiful natural looking sheen. The ArganID technology also helps to repair and seal the hair cuticle.
This purple shampoo is safe for coloured hair and is sulphate, phosphate and paraben-free. It is fragranced with the Moroccanoil signature scent of spicy amber and warm florals.
There is also a Moroccanoil Blonde Perfecting Purple Conditioner in this range.
What Is Purple Shampoo?
Purple shampoo is an incredibly effective solution for neutralising any unwanted brassiness from your hair at home. It is basically exactly what it says it is. It is a vivid purple coloured shampoo.
What Does Purple Shampoo Do?
Purple shampoo neutralises any visible brassy yellow tones in your hair. It is a hair toner for blonde hair that helps you achieve your desired shade of blonde. It is easy to use at home in between your hairdresser colouring appointments.
What Causes Brassiness in Blonde Hair?
Unwanted brassiness may appear in blonde hair over time. Causes can include frequent heat styling of hair with hair straighteners and hair curlers, exposure to chlorine and environmental stressors, as well as product build up.
How Does Purple Shampoo Work?
Purple shampoo works based on colour theory. Purple is the direct opposite colour on the colour wheel to yellow. As such these two colours cancel each other out. The effect of adding vivid purple pigment to your blonde hair is that it will neutralise any brassy yellow tones in your hair.
How To Use Purple Shampoo
Purple shampoo is easy and convenient to use at home. You simply wash your hair in the shower with your usual shampoo as a first wash as normal. This is to remove impurities, product build up, excess oil and environmental pollutants from your hair and scalp.
After rinsing your usual shampoo out of your hair apply the purple shampoo to your wet hair and lather it. Applying purple shampoo to already clean hair will allow the purple pigment to deposit more effectively to neutralise brassy tones.
The amount of purple shampoo you need to use will depend on the product you are using, the length of your hair and the amount of brassiness in your hair that you want to tone.
Usually brassiness appears in your hair near the crown of your head so massage the purple shampoo in at the top of your hair or where the brassiness is visible.
Leave the purple shampoo in your hair for two to three minutes before rinsing it out. If this does not have the desired toning effect then leave it in for slightly longer next time. The length of time required will vary slightly depending on the level of brassiness in your hair and your desired result.
Do not leave the purple shampoo in your hair for longer than 15 minutes however. Leaving in purple shampoo in your hair for too long can give your hair a purple tint. If your hair has a purple tone after using the purple shampoo leave the purple shampoo in your hair for a shorter time next time.
A word of warning, if any purple shampoo splashes onto your bathroom tiles and especially onto your white bathroom grout rinse it off immediately. Purple shampoo can discolour your white grout if it’s not rinsed off. Some people also prefer wearing gloves when using purple shampoo to avoid the risk of the purple pigments discolouring their fingers and nails.
How Often Should You Use Purple Shampoo?
A common question about purple shampoo use is “how often should I use purple shampoo?” I recommend using purple shampoo once a week or every third wash. Overusing purple shampoo, or over toning your hair, can give your hair a dull or ashen appearance so make sure to use your usual shampoo in between your purple shampoo uses.
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Ingrid is a lifelong beauty lover living in Australia who started Fabulous and Fun Life in 2014 to share her love of all things beauty. Being a qualified ergonomist Ingrid is especially interested in researching & testing beauty appliances to write product buying guides to help you find the best beauty appliance suited to your specific needs. Ingrid was an Influencer Judge in the TVSN Beauty Awards 2021 in the hair care category. She has worked with numerous beauty brands & PR companies. To contact Ingrid, visit her contact page.Ingrid’s best beauty secret is sleeping on a silk pillowcase.
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A sulfate-free strengthening and toning shampoo for damaged, lightened hair.What is the purple shampoo on Tiktok? ›
A sulfate-free strengthening and toning shampoo for damaged, lightened hair.What is the best purple shampoo for gray hair? ›
Silver Expressions is the perfect purple shampoo for naturally gray hair because the violet pigments aren't too intense, so they won't make your hair purple.What purple shampoo does Kim Kardashian use? ›
Loyal to the HiSmile brand, Kim posted an Instagram story last night to show followers that the final step in her getting glam process is a quick treatment with HiSmile's V34 Colour Corrector Serum ($29).What purple shampoo do hairdressers use? ›
Neutralise brassy and yellow hair with the L'Oreal Serie Expert Silver Shampoo. This powerful purple shampoo is blended with magnesium and brass busting violet pigment and will care for and correct your client's blonde tresses.What is the shampoo trend on Tiktok? ›
“These purple shampoos are used to neutralise brassy tones in blonde and highlighted hair.” So, unless you're applying purple shampoo to already-blonde hair to lift the tones and take away brassiness, you aren't going to see much of a difference.Why only use purple shampoo twice a week? ›
Keep in mind that purple shampoo does not replace your regular shampoo and should only be used once or twice a week. Doss warns that there is such a thing as too much purple. “When you eliminate too much yellow, it visually ends up darker and a lot of people don't want it to look darker,” she says.How to do the purple shampoo trick? ›
Apply a dollop of Color Balance Purple Shampoo into your hands, and emulsify it (rub between your palms). You'll notice the deep purple begin to turn foamy, creamy, and a paler shade of lavender. Now, apply this emulsified lather to your hair; massage in, and let it sit for a few minutes before rinsing.Should people with gray hair use purple shampoo? ›
Does purple shampoo work on gray hair? The short answer to this is yes – purple shampoo does work on gray hair. Gray hair can actually turn brassier and yellow more quickly than blonde hair because it clings onto particles found in the air that cause that unwanted discoloration.What is the name of the purple shampoo for grey hair? ›
L'Oréal Paris EverPure Purple Shampoo
Its dark violet pigment was developed specifically for white, gray, and silver hair colors to counteract brassiness for an icy-cool, vibrant finish.
How often can you use purple shampoo on gray hair? It is widely recommended only using purple shampoo on gray once a week. If you only wash your hair once a week, I'd move to only using it once a month.What is the downside purple shampoo? ›
DOES PURPLE SHAMPOO DAMAGE HAIR? The cool violet pigment in purple shampoo won't damage hair, but if you leave it on strands too long, those purple pigments will take their job a little too far and could turn tresses a purple-violet colour.Do you shampoo hair before using purple shampoo? ›
Saying that, it does lather and in turn remove some build up from the hair, but I would advice you wash your hair with a normal shampoo first before purple shampoo, especially if you find your hair needs washing daily or hasn't been washed for a couple of days.Does purple shampoo work better the more you use it? ›
The more you use, the whiter your locks will become. If it's your first time using purple shampoo, it's best to stick to just once a week.What shampoo dies Kim Kardashian use? ›
But the latest launch of Kim Kardashian's favorite brand Ouai is showing that no longer needs to be the case with their new Anti-Dandruff Shampoo.What shampoo does Kourtney Kardashian use? ›
Rahua. This shampoo is one you will always find in Kourtney's shower. Rich with omega-9 Rahua oil, it is designed to keep your scalp in balance, leaving hair soft and luminous. Ingredients are sustainably sourced.What shampoos do the Kardashians use? ›
For those who aren't subscribed to the KKW app, Kardashian West's pick is a Finesse Restore + Strengthen Moisturizing Shampoo that she's raved about for years. "It makes your hair really shiny and soft," Kardashian wrote to her subscribers on her app.Do all purple shampoos work the same? ›
All purple shampoos are not the same. To be honest, most should be used as a treatment and not alone to wash or remove dirt from the hair. If you have this kind, use your everyday shampoo first, then use the purple shampoo and condition as normal to avoid your hair being dried out.Do you use regular shampoo after purple shampoo? ›
Our purple shampoo is designed to be used as a daily shampoo until your desired color is achieved. Once you've reached your perfect blonde color, alternate between purple shampoo and your regular shampoo.Is salon toner same as purple shampoo? ›
Is purple shampoo a toner? Any product that dispenses pigment to adjust hair tone can be considered a toner, and that includes purple shampoo. Its pigments work to neutralize brass.
A new hair hack is doing the rounds on TikTok these days: upside-down hair washing. The trend simply consists of applying, then rinsing, your shampoo and conditioner with your hair over your face.What is the not using shampoo trend? ›
A new trend in beauty is based on the idea that less is more—at least when it comes to shampooing your hair. Some people—including celebrity Kim Kardashian—have stopped shampooing their hair regularly, or even altogether, based on the belief that the detergents in shampoo strip hair of its healthy natural oils.What is the no shampoo trend? ›
It's a philosophy and method of cleaning your hair without traditional shampoo. People are attracted to the no-poo method for a number of reasons. Some want to avoid overly stripping their hair of good and natural oils produced by the scalp. Others want to use fewer unnatural chemicals in their daily routines.Why is my hair still yellow after using purple shampoo? ›
“Purple shampoo does not cancel out orange so if the hair has any orange or yellow orange tones in it, the purple shampoo would actually make them warmer depositing red into the hair.”Do you put purple shampoo on wet or dry hair? ›
Purple shampoo should be applied in the shower or during a hair wash. While your hair is wet, apply the shampoo and lather it onto your hair. The amount of shampoo that you use will vary depending on your choice of product and how brassy your hair is looking.How many times a week should you wash your hair with purple shampoo? ›
How Often Should You Use Purple Shampoo? Purple shampoo is meant to only be used weekly or when your hair is looking brassy — not every day. Generally, you'll want to incorporate it into your hair care routine one to three times a week in place of your usual shampoo for color-treated hair.How long should I let purple shampoo sit in dry hair? ›
When it comes to how to apply purple shampoo on dry hair you want to thoroughly work the product into your dry strands. Then leave it on from between 5 to 30 minutes depending the health of your hair. Finally wash out and apply either a conditioner or hair mask as this purple magic can be drying.Why is my hair still brassy after purple shampoo? ›
There's two reasons why your hair is still brassy after toning or colouring. Either the undertone of the toner/colour is wrong, or the product is too light for you.How long should I keep purple shampoo in my dry hair? ›
Unlike normal shampoo, we recommend leaving purple shampoo on for up to 3 minutes before rinsing. However, if you're only after a gentle toning, a minute or so should do the job nicely.What's better than purple shampoo? ›
The Benefits of Platinum Shampoo
There are many reasons why platinum shampoo is a far better alternative to purple shampoo. First of all, platinum shampoo can make your hair look incredibly shiny. It's also less likely than purple shampoo to cause your hair to become dry and brittle.
The brightening effect caused by purple shampoo is actually illusionary. It happens because of an effect called bluing. While your hair might be very slightly darker than before, it will not look darker, because of the ways our eyes perceive color.Does purple shampoo work on grey hair? ›
Does purple shampoo work on gray hair? The short answer to this is yes – purple shampoo does work on gray hair. Gray hair can actually turn brassier and yellow more quickly than blonde hair because it clings onto particles found in the air that cause that unwanted discoloration.How often should you use purple shampoo for grey hair? ›
In gray hair care, the only time you need to use purple shampoo is if your hair has permanent yellowing. It won't remove the permanent yellowing but will reduce its appearance. What Happens If You Use It Too Often? You don't want to use it more than once a week, as it can give your hair a lilac tinge.Which is better purple or silver shampoo? ›
First things first, we want to let you in on a secret — there is no difference between silver shampoo and purple shampoo. Just like purple shampoo, the term silver shampoo refers to a pigmented shampoo that's purple in color and helps neutralize brassy, yellow tones in blonde and silver hair.Can too much purple shampoo turn your hair purple? ›
A purple shampoo will not dye your hair but if you leave it on for too long you could find yourself with a little lilac staining. It's easy enough to get rid of – just wash your hair with a clarifying shampoo to reduce the tint!How do you get the best results out of purple shampoo? ›
- Step 1: Choose A Purple Shampoo. ...
- Step 2: Always Wear Gloves. ...
- Step 3: Apply And Lather. ...
- Step 4: Don't Rinse Immediately. ...
- Step 5: Follow Up With Conditioner. ...
- Step 6: Use A Weekly Treatment.
You'll leave the shampoo on for 5-15 minutes before rinsing with cool water if your colored hair has been recently dyed or is discolored. If it's your first time trying purple shampoo, experiment with leaving it on for only 5-10 minutes before washing it out.Does purple shampoo work better on wet or dry hair? ›
OK, so what is the best way to use purple shampoo? Well, for starters, you want to apply it on completely wet hair. (Note: If you have especially dry or brittle ends, we'd also recommend putting a tiny amount of conditioner on just the tips to prevent them from absorbing too much pigment.)